Good things come in pretty packages?

4 Aug

I’m working on getting some of my packaging and branding set up tonight and really loving the results. I’ve always had a thing for the packaging and branding of products. On a shopping trip in New York, I sought out the least expensive thing I could buy in Bloomingdale’s just to have a “little brown bag”. To me, a benefit of owning my own business is creating the brand. It’s a whole experience that should be coordinated from top to bottom, and every detail counts. Of course, some of what is going out now is just preliminary and needs a lot more fine tuning. I’ve already made changes from one print run to the next!

Also, as a part of Dear Kate Studios, I’ll also be offering design services for paper goods. I will offer goods such as invitations and thank you cards once I’m up and running. I can’t wait to share some of the ideas I have! I’ll add pictures of packaging in the light of day too. Looking forward to your feedback 🙂

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